Tinder Adding Rescue Dogs to Profiles for National Dog Week

Great news for singles who are dog lovers! This week, the popular dating app Tinder is allowing users to add rescue dogs to their profiles to find homes for them during National Dog Week. Tinder CMO Melissa Hobley announced that for the week of September 18th through the 24th, all members of the popular dating app can help find forever homes for homeless pooches by posting them with their dating profiles. In the statement, she noted, “This National Dog Week, Tinder is better able to help people find love AND help dogs in need find new homes — both looking for their perfect match.”

National Dog Week

To get started users merely have to view the Rescue Matches profile cards in their Tinder card stack (or visit rescuematches.com) and then “like” them. Once members are there, they can then upload a photo that will then be filtered to include a shelter dog’s picture, adoption details, and current location. The thought is that by adding the image to their profiles it will help potential matches become potential pet parents while providing forever homes to those in need.

Tinder matches with rescues
Photo: Tinder

Finding Forever Homes for Dogs

In an effort to kickoff the campaign with a bang, LA-based members were treated to a free photoshoot opportunity at the city’s very first doggy social club, DOG PPL, where they were able to mingle with other users to have professional photos taken with adoptable dogs. The event was organized with local area groups 4Paws Kiddo Rescue and Wags & Walks between September 20th and the 21st.

Animal Adoption Facilities

In the announcement, a full list of partner animal shelters was provided. They included New York and Chicago animal rescues for people on the East Coast and Midwest. Those rescues are Animal Care Centers of NYC, the Anti-Cruelty Society in Chicago, and Special Pals, located in Houston, Texas. Founded in 1979, it’s the oldest continuously running no-kill animal shelter in the metro area. New York’s Animal Care Centers works with more than 250 dedicated animal placement organizations to help ease the population of homeless animals.

Puppy dog eyes
Photo: Pixabay/Moshehar

Rescue Dogs Rock

According to Tinder, 70 percent of singles surveyed feel that having a canine in their profile pix has actually helped them get more matches. Add to that that numerous studies point to women believing men with dogs are sexier and more trustworthy in their eyes, and it’s a no-brainer to include them. In fact, the category “Dog Lover” is among the Top 10 most popular interests commonly added to profiles on the app.

Hobley added, “Being able to express your common interests is so important for sparking new connections, so we wanted to bring our members even more fun ways to find someone new, whether that be a new dog park pal or stepparent for their furry friend.”

People, Pets & Planet

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